Throughout his career, Joe has applied his creative expertise to a wide range of healthcare communications challenges. From leading hospitals and global pharmaceutical companies to community health initiatives, Joe has consistently delivered compelling narratives that effectively reach patients, families, healthcare professionals, and the broader public.

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Calvary Hospital

Where Life Continues

One significant example is Joe's visionary ad campaign for Calvary Hospital - a world-leading acute care hospital and hospice, providing unique palliative, end-of-life care. Joe revolutionized hospital marketing by using, for the first time ever, testimonial spokespeople to deliver the positive experiences of this remarkable hospital and hospice. Previously, Calvary was known as a place where patients' lives came to an end. Joe transformed the conventional thinking about end-of-life care to promote Calvary's unique promise that this was the place, in fact, "where life continues"... with quality compassion, care and non-abandonment not found in any other hospice or hospital setting.

In addition to Calvary Hospital, Joe's work spans diverse healthcare sectors, including hospital systems, pharmaceutical marketing, medical research, public health campaigns, and patient advocacy. Joe's ability to translate complex medical information into clear, impactful messaging has helped healthcare organizations strengthen their brand and achieve their communication goals.

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Below is a comprehensive list of Joe's healthcare clients and projects from across his work in the healthcare sector.